Herzel Jewelers
For generations, Gioielleria Herzel has been a benchmark among Rome's oldest and most prestigious boutiques. Our history is intertwined with that of the Eternal City, maintaining a strong tradition of Italian goldsmithing while looking to the future with an innovative spirit.
We distinguish ourselves by the refinement of our products, the quality of our raw materials, and the exclusive design of our collections, created through collaborations with some of the best Italian master goldsmiths. Every Herzel creation is the result of meticulous work, where creativity, research, and innovation blend in perfect balance with artisanal expertise.
For us, jewelry is not just an accessory: it is a distinctive mark, an extension of the wearer's personality, capable of telling stories, emotions, and precious moments.
Since 1840, a precious history
1840
Master goldsmith Andrea Herzel establishes the first headquarters at 14 Via del Pellegrino, a historic street for jewelers.
1874
The Monaci Commercial Guide of that period indicates the jewellery shop's premises, which had since passed to Filippo Erzel.
1970
Giulio Erzel, supported by his wife Laura Sindaci, moved the business to its current location at via Flavia 49, where he continues the family's century-old tradition.
1997
In recognition of his numerous achievements over the years, Giulio Erzel was appointed Commander of the Republic by President Oscar Luigi Scalfaro.
Today
Today, the jewellery tradition continues with daughters Monica and Francesca Erzel, a completely female-run company.